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Online Marketing And Media Podcast

Dec 21, 2022

Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth is great but you’re leaving your success in someone else’s hands.

On...


Dec 7, 2022

As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called his "Last Will and Testiment". It's an eleven point list of some of the...


Nov 23, 2022

There's so noise on the internet related to getting better results with your social media marketing efforts. Use more hashtags, use less hashtags, go live once a week, post everyday, post less often, only create Instagram Reels, and on and on. Which leads us to ask the question, "what really works with...


Nov 16, 2022

One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today’s episode, we’re going to tackle this “niche drama” (a term one of my coaches coined) to discuss:

  1. What is...


Nov 9, 2022

If you’ve ever tried to create video content for your social media, you may have been disappointed at how you look or sound on camera. In fact, most of us tend look dull and boring on video when we’re first starting out. As a result, you may have come to the conclusion that you’re just not good on video. But I...