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Online Marketing And Media Podcast

Nov 11, 2021

Instagram has been rolling out updates on what feels like the daily these days. Not only has it become a challenge to keep up to date with the rollout of these updates (for myself included), but these changes have direct implications to our social media efforts for our business. On today's episode I'm going to break...


Oct 6, 2021

We live in an instant gratification society where we’re constantly being bombarded by visual marketing. The movies we watch, the TV shows we enjoy, the social networks we love…everywhere we look there’s an advertisement. It’s no wonder our attention spans are so short.

 

Which is why being memorable is something...


Jul 29, 2021

If you’ve relied on paid ads to grow your Instagram following, that strategy just got a lot more difficult after Apple announced their new privacy settings. In other words, people now have the option to opt out of seeing your paid ads.

But don’t panic because there are still highly effective strategies that you can...


Jun 30, 2021

You don’t need a huge following on Instagram in order to sell your services. We’ve been conditioned to think that there’s a direct correlation between the number of our followers and the success of our business. In fact, having a large number of followers can actually be a detriment to your business and brand...


Oct 14, 2020

What’s the first word that comes to mind when I say, “selling”.

Oftentimes we think of that aggressive used car salesman. The one that makes you feel like you’re being taken advantage of because the only thing they care about is your money.

That’s not you and I know that’s not you because...