Feb 11, 2021
It’s not often that a new social media app comes along with the potential to disrupt the current social giants.
I think most social media experts thought TikTok was the next big player. But one lesson I learned in 2020 is that when the landscape radically shifts, the businesses who are able to pivot and see the new...
Dec 23, 2020
We’re going deep. A deep dive review into 1 of the best kept secrets on the Internet…Facebook Creator Studio.
I’m going to share with you some of my favorite features including the ability to:
May 13, 2020
Video is important in your marketing, but sometimes the ‘right’
photo can convert your followers much more than video.
On today’s episode of the Online Marketing & Media Podcast, I sat down with @heatherterveen, a business coach who specializes in helping aesthetic providers in their social media and...
Mar 18, 2020
Posting on fewer social media accounts is actually better for your business.
I know that might sound counterintuitive for some of you.
But I’ve worked with a lot of clients who publish on 5 or more accounts and I what I’ve discovered is that inevitably one of those social media platforms always does better than the...
Mar 11, 2020
A lot of businesses out there are not using social media correctly. And as a result, they don’t acquire leads through their social efforts and they presume that it just doesn’t work for them. That, social media is just a necessity because everyone else is on social media.
That's a false belief. If you’re not...