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Online Marketing And Media Podcast

Feb 26, 2020

One of the biggest problems I see with clients’ websites is that the information about their services doesn’t reflect what their visitors are searching.


A tell-tale sign of this is if you have a high bounce rate - the percentage of visitors who visit your website and leave after seeing 1 page.


What ends up...

Jul 31, 2019

If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your...

May 1, 2019

How do you promote a procedure effectively without niching yourself down and still acquire new patients or clients for the other aesthetic services that you offer? There are multiple ways we can do this but today I’m going to be talking about one specific online marketing strategy that very few aesthetic providers...