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Online Marketing And Media Podcast

May 5, 2021

Have you ever read the title of a video, podcast, or article but after clicking on the link, watching the video, or reading the article you felt like there was a gap between the subject line and the content? 

Not only does this feel icky, but it can also damage trust between that brand which is why knowing how to construct a good headline is important for all of us to understand. 

On today's episode I'm going to:

  • Explain the symbiotic relationship between your headline and the content behind it.
  • Why your headlines are the first impression to your brand.
  • How your headlines can build trust with your followers, &
  • How your headlines can reinforce your Signature Promise.