Feb 27, 2019
In today’s episode, I’m going to give you the ingredients you need in your online marketing plan that’s going to consistently deliver new, qualified patient leads from your website. I’m going to open the hood and I’m going to teach you how to build a lead generation engine using my online marketing framework...
Feb 19, 2019
Have you ever questioned if your social media content is resonating with your audience? Are your social media results in alignment with your expectations? In today’s episode I’m going to walk you through a simple 4-step process on how to conduct a social media audit. You’ll learn:
- What a Social Media Audit is and...
Feb 12, 2019
Many aesthetic providers and marketers focus too much attention on gathering more Likes and Followers. They believe the more likes and followers you attract has a direct relationship to the level of their success. However, likes and followers are simply just a vanity metric. What we REALLY need to be focusing on with...
Feb 5, 2019
Have you niched your practice down? That question alone can trigger a wave of negative emotions. “Won’t I be ‘missing out’ on a patient population if I’m only marketing a select group of procedures on my website”? On today’s episode, you’ll learn why the riches really are in the niches and why...
Feb 5, 2019
Many aesthetic providers immediately think of advertising when they hear the word, “marketing”. But even for those who understand that these two words aren’t synonymous, there’s still an overall confusion as to what marketing really entails. In today’s episode, you’ll learn one of my favorite definitions of...