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Online Marketing And Media Podcast

Apr 24, 2019

One of the biggest struggles with aesthetic providers – and this applies to you whether you’re a plastic surgeon, dermatologist, medical spa, or anyone in between – is how do you differentiate yourself from your peers? And how do you articulate that difference in your marketing that you’re different?

 

Because...


Apr 17, 2019

If you’ve probably heard me talk about of the phrase the Know, Like, & Trust Factor. Your prospective patients need to Knowing who we are first, Liking what we have to say and then Trust that we’re the right fit for their aesthetic concerns. It’s almost like a scientific principle. All of marketing and advertising...


Apr 10, 2019

Most aesthetic providers understand that they need to be on social media, but there’s still confusion out there as it relates to why you need to be on social media.

 

To further complicate the situation, there are so many different options today – Facebook, Instagram, YouTube, LinkedIn, Pinterest…I could go...


Apr 3, 2019

Most people talk about marketing trends in the beginning or the end of the year, but trends happen throughout the entire year. Online Marketing is one of the fastest evolving industries on this planet today, so in order to stay ahead of your peers, we have to be conscious of the changes in the marketing landscape. 

So...