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Online Marketing And Media Podcast

May 29, 2019

This week we continue with Part 2 of my Behind the Scenes Look at My Instagram Audit. This week I’m going to show you exactly what Instagram’s native insights are saying about what content is resonating with my audience.

I’ll reveal my observations and conclusions of my social audit. I have a sneak suspicion that...

May 22, 2019

How often do you take the time to perform a social media audit? I think most of us look at the number of likes and new followers. And that’s about it. But that’s like looking at the small picture. And it really tells us very little as to what’s happening.


In order for us to see if our social media efforts are...

May 15, 2019

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing.


But the truth is,...

May 8, 2019

It’s no secret, the launch of IGTV back in June 2018 was dismal. However, recently they rolled out with a new update which has resulted in the number of people using IGTV to SKYROCKET! I think we’re in the infancy stage of a powerful new marketing vertical.


So, today I’m going to explain to you:

  • The problems...

May 1, 2019

How do you promote a procedure effectively without niching yourself down and still acquire new patients or clients for the other aesthetic services that you offer? There are multiple ways we can do this but today I’m going to be talking about one specific online marketing strategy that very few aesthetic providers...