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Online Marketing And Media Podcast

Feb 25, 2021

Close to 80% of people watch videos online with the sound turned off, which is why adding captions is so important. But if you're not technical, adding captions can feel overwhelming. Luckily today there are so many tools available that make adding captions super easy. 

On today's episode I'm going to go over some of...

Feb 18, 2021

Have you ever had an experience where you had an image in your mind of what something costs and the experience of that brand only to discover the exact opposite?


Maybe it was at a hotel or restaurant you visited in the past or an experience with a service provider you hired.


I refer to this as a “Perception...

Feb 11, 2021

It’s not often that a new social media app comes along with the potential to disrupt the current social giants.

I think most social media experts thought TikTok was the next big player. But one lesson I learned in 2020 is that when the landscape radically shifts, the businesses who are able to pivot and see the new...

Feb 4, 2021

The purpose of your call-to-action isn’t to get someone contact you. The purpose is to get them to take the next step with you.

That might be for them to contact you, but it also might be for them to follow you, like a piece of content, subscribe to your channel or newsletter.

On today’s episode of the Online...