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Online Marketing And Media Podcast

Dec 21, 2022

Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth is great but you’re leaving your success in someone else’s hands.

On...


Nov 16, 2022

One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today’s episode, we’re going to tackle this “niche drama” (a term one of my coaches coined) to discuss:

  1. What is...


Oct 12, 2022

How are you different from your peers/competitors? It’s one of the most challenging questions to answer in your marketing, and one of the most important. When your competition is offering the exact same services, you have to differentiate yourself and communicate that differentiation in your marketing.

On today’s...


Aug 4, 2022

Word-of-mouth referrals is probably the most effective marketing channel to build your business but relying on it can get you into trouble. And when I say “relying” I’m talking about businesses whose primary source of leads is generated through word-of-mouth. Afterall, what happens if those referrals all of a...


Jul 27, 2022

Marketing is NOT Advertising. It’s not posting on social, sending out emails, or creating videos. It’s all of that and MORE! And, in my opinion, it’s one of the most important ingredients of your business.

Professor Google has hundreds of different answers as to what marketing is. Some of them are accurate, others...