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Online Marketing And Media Podcast

Jan 15, 2020

It took me years to finally crack the code, but I’ve done!

I actually acquire news leads directly from Instagram and so do my clients. And I have less than 400 followers!

If you’re in the mindset that the number of followers is what is going to drive leads through Instagram, consider what I just said. It’s the quality of your followers that will determine if you acquire leads through Instagram.

And that’s dependent on the Content you’re putting out.

One of the major reasons so many businesses struggle to acquire new leads through Instagram is because they’re not putting out content that’s meeting their audience where they are in their journey. That journey can be simplified into 3 phases called, the “Know, Like, and Trust Factor”.

Your audience needs to know who you are first, like what you have to say and trust that you’re the right fit for their needs.

So, on today’s episode of the Aesthetic Marketing Podcast, I’m going to walk you through exactly what type of content you need on your Instagram profile to communicate to your audience at every single step of their journey.