Mar 22, 2023
Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:
- Who you are
- How you can help, and
- How you are different than your peers
On today's episode you're going to learn:
- Why I refer to this concept as your "Signature Promise".
- Why it's always based on the future result you're providing, and
- Some examples of what it looks like in practice from actual clients.