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Online Marketing And Media Podcast

Mar 22, 2023

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:

  • Who you are
  • How you can help, and
  • How you are different than your peers

On today's episode you're going to learn:

  • Why I refer to this concept as your "Signature Promise".
  • Why it's always based on the future result you're providing, and
  • Some examples of what it looks like in practice from actual clients.